Why am I seeing a high volume, large quantity of link clicks in an e-mail?

Your application is receiving a large volume of message.opened webhooks, which is unrealistic for the number of people the email has been sent to.

Possible causes for high click counts in an e-mail:

• People opening email and links on multiple devices
• People clicking on links repeatedly
• Firewalls opening links to check for malware
• Clickers clicking on links posted to social media

Resources:

• I receive a webhook message.opened immediately after sending an email with tracking
• Message Tracking
• E-mail click-thru rate article (External)

Updated August 18, 2023 09:47